In a private consultation, we develop a deeper understanding of an actor’s natural archetypal energies and how to tailor a strategy and marketing materials to authentically reflect this essence. We dig into these archetypal energies without lots of personal questions, but rather through an imaginative interview process that unearths key aspects of the psyche. These assessments can make a huge difference in how you assess your own or your client’s “strike zone” and adjust marketing images, target shows/directors/production companies/casting directors and personal style to most accurately reflect the actor’s potential.
- A customized report that includes a description of the natural archetypal energies possessed by the actor and a list of suggestions for the practical application of this knowledge and how they relate to projects you should target, headshots/imagery as well as some casting traps/concerns for you to avoid.
- A mindmap illuminating key concepts related to the archetypal systems within the actor’s psyche.
- Placement of the actor in one of four quadrants (or types) and a mindmap illuminating key qualities of that “type” and examples of well-known actors who also fall within this category.
- A pictorial representation of your archetypal energies.
This process is invaluable for agents, managers and their clients to come to a deeper understanding of the client’s most primal dreams, fears and ideas, which may be different than the qualities that come across in a superficial first impression. Unfortunately, the ego does not always acknowledge what is real and powerful in the subconscious. And yet, building on the deepest desires and images in an actor’s psyche is the best way to unleash their full potential…and book work. And it saves a heartache later on, because your actors will be booking work that lines up with their own authenticity, rather than getting pigeonholed into a false image that can lead to psychological damage and alcohol/drug addiction.
Image: “Philosopher in Meditation” by Rembrandt
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